What Communication Techniques are Important in Modern Business?

Understanding which communication techniques are most important for gaining employee and customer feedback and involvement

by Rod Dunne on July 23, 2011

in Creative, Human Side

The fact of the matter is that there is an easy answer to the question that asks what communication techniques are important? The simple and basic answer is ALL of them! And this applies to social situations, effective business communications, etc.

Whether you are trying to sell themselves to another person be it for business or personal reasons, or you are attempting to reach an agreement with someone who is very angry over something, effective communication skills are important to have.


In the case of the dealing with the angry person, you may be looking to employ responsible conflict resolution techniques. In the case of writing a work/project proposal template, you need to emphasize clarity, conciseness and effective direction.

Speak from the heart

How many times does a husband or wife reach out to their partner knowing they have every right to be hurt and angry with them, and not knowing the words to say, simply hold them with sincere love and a feeling of true sorrow? Good communication skills certainly do not have to include words spoken when they honestly come from the heart.

In the sometimes more exciting situations when you glance across a room and spot that other person who literally makes your heart sing, then you don’t want to have to deal with any lack of effective communication techniques.

After all, you may only have a few moments to meet, build rapport and get to know that person you have been waiting all their life to find. No, this is not the time to stumble.

Just keep it real! Understand the messages you want to get across

The good news is that understanding what communication techniques are important can be learned. One can go about gaining that help they might need several different ways. Probably the very best way to begin is to stop a moment to consider the fact that they are a good person who has a lot of positives to offer others.

In reality, not doing so might be looked at as cheating them.

Apply this in business circles and you can establish rapport with colleagues and customers, and maybe even improve sales performance.

You should try seeing things from the other person’s viewpoint

Another important consideration that always yields positive results happens when a person is able to make the effort to put themselves in the place of the other one they are looking to communicate with. The ability to do so finds a way of coming through to the intended recipient.

In addition, total honesty on your part is so important to truly effective communication skills. When you are coming from a standpoint of being honest, even when it is not the easy thing to do, it will come through.

The bottom line is to make the efforts necessary to get the job done effectively. Learning what communication techniques are important is a big part of it. The rewards for doing so can literally be life changing in a very positive way.

Related posts:
Essential skills you need: Customer service representatives and client facing staff

Author Rod Dunne...

Blog owner and sole writer Rod DunneI am the owner and sole writer on Product-ivity.com. This is my personal blog detailing troubleshooting tips for small businesses. Posts are based upon 2 decades in consultancy & innovation management within startups/maturing companies.

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