what is market segmentation

Using Analytical Market Segmentation Strategy for Improving Business Growth

by Rod Dunne December 9, 2011 Marketing
Finding the 20% of Your Market Segment That Bring in 20% of the Profits

The success of your business lies in its ability to target your main customers effectively, and one way to achieve this is by market segmentation. When trying to understand how to marketing new product you’ll find a simple way to define market segmentation is by dividing your market into various groups according to criteria such (more)