voice of the customer

Effectively Running Voice of the Customer VOC Analysis

by Rod Dunne November 16, 2011 Marketing
Using form based surveys to understand customer needs & feedback

Rather than a disembodied voice reminiscent of the Wizard of Oz, the voice of the customer, or VOC, is a data gathering technique used in marketing and product design. The prime example you’ll have no doubt seen are customer satisfaction survey questions and polls… but this is just one example. The point of the VOC (more)