new product launch strategy

Making New Product Launches Succeed Through Strategic Planning

by Rod Dunne October 24, 2011 Creative
Steps for launching new products to help ensure it has every chance of success

You should realize that every important event merits some form of planning, and events as important as a new product launch needs you to meticulously detail strategic planning and a risk mitigation management process that ensures its success. Planning out every stage and facet of your launch ensures that your brand entrenches its new line (more)