marketing communication strategy

A Generic Structure for Communication Strategy Templates

by Rod Dunne March 4, 2011 Creative
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While a communication strategy template document will change for a number of reasons it is possible to define a generic structure that can be used as the basic template for communication strategies. This article shows you the six key sections, one of which is a matrix structure for defining what activities are involved in your strategy. (more)

Corporate Communications Strategy Template: Basic Structure & Content

by Rod Dunne February 26, 2011 Creative
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A corporate communication template has to include some key elements relating to what critical information you want to send outside the four walls of your company. This type of data can be quite sensitive so is important that you have a clear understanding of your communication strategy and how it will affect these messages. Here (more)

Communications Strategy Planning, Tracking and Template Construction

by Rod Dunne November 16, 2010 Creative
Strategically planning internal & external communications, tracking requirements & constructing templates

Coming up with a simple communication strategy is something that you can quite often get mired in complexity due to the necessity to gain agreement on communications amongst various other departments. However, it doesn’t have to be this way for You! In this article, I’ll show you a standard approach for planning and tracking communications. (more)