innovation strategy

Google Marketing Strategy: Sowing The Seeds Of Blandness At The Cost Of Serendipity?

by Rod Dunne March 5, 2011 Biz Dev
Google Marketing Strategy

The Google marketing strategy used to organize the world’s information has certainly been a monetary success for the company. The current trend you’ll find appears to be a move towards a personalized/targeted online marketing strategy. The goal of such an innovation strategy is to provide the most highly relevant results possible. However, you have to (more)

Top 5 Reasons Your Business Intelligence Strategies Fail

by Rod Dunne March 4, 2011 Biz Dev
Business Intelligence Strategy

Many companies are starting to doubt whether or not their business intelligence strategy is working, or delivering any real-world gains. You’re not alone if you are thinking the same thing about your company. In this article, I’ll show you the five major flaws of your strategy and how the business intelligence team can be better (more)

Benefits of Project Change Management Procedures

by Rod Dunne February 26, 2011 Creative
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Once you put a good project change management procedure  in place then you, as the project manager, can effectively administer how alterations are made to your project in the middle of implementation. Change control is often seen as a barrier to rapid dynamic processes within the company but it really is in the best interests (more)

A Change Request Form Template for Comprehensively Managing Project Scope

by Rod Dunne February 22, 2011 Creative
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Your change request form is one of the key tools used in project change management. It is a dynamic document used to specify what changes are requested, the impact they will have one sort of decisions are made about the change (i.e. to approve or reject it). In this post I’ll show you what the (more)

Understanding What Software Product Roadmaps Should Look Like

by Rod Dunne February 18, 2011 Biz Dev
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Defining a product roadmap has some additional steps in comparison to more tangible products. In this article I’ll show you what the basic process is in creating software roadmaps and where the changes can occur. The goal of a product roadmap is to clarify which features and product lines the company should be working on (more)

Avoiding the Product Roadmap Trap

by Rod Dunne February 14, 2011 Biz Dev
Product Roadmap

Do you have a clearly defined product roadmap? Can you easily separate out the innovation strategy behind product line decisions as well as the target markets for specific product lines/features? The danger is that your product roadmap can become complex and inflexible and gradually lose its sense of purpose over time. In this article I’ll (more)

Where Software for Improving Supply Chain Visibility Often Fails

by Rod Dunne February 10, 2011 Biz Dev
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Supply chain visibility used to be so simple when companies were a lot smaller and less distributed. The truth however is that the global markets are changing and outsourcing and international partnerships are more prevalent. In this article I’ll show where the legacy software has failed to catch up and the prospects are for the (more)

Top 6 Productivity Improvement Strategies

by Rod Dunne February 9, 2011 Human Side
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Productivity improvement ideas can radically alter the effectiveness in any organization. To get the most out of your staff you really need to focus in on a couple of key techniques that can show real benefits. In this article I’ll show you what the top six modern approaches are. Focus on training and career development. All (more)

Challenges to Supply Chain Visibility and Possible Solutions to Consider

by Rod Dunne January 25, 2011 Biz Dev
Understanding why supply chains often have reduced visibility & the possible workarounds you can use

Improving your lean supply chain visibility on the demand-side as well as the supply-side can help improve forecasting, planning choices, innovation strategy decisions and growth strategies. You just have to know where to look. However, most firms are dealing with an increasingly global supply chain management issue around the fact that they are dealing with (more)

Internet Based Business Opportunities: Top 6 Innovative Areas

by Rod Dunne December 28, 2010 Biz Dev
Top six business opportunities in the online world

There is a huge range of Internet business opportunities which many people are earning a good living from. The important thing to realize is that none of these businesses are get-rich-quick schemes. You’ll realize such opportunities require hard work, appropriate skills and a good marketing innovation strategy in order to promote your products or services. (more)

Communications Strategy Planning, Tracking and Template Construction

by Rod Dunne November 16, 2010 Creative
Strategically planning internal & external communications, tracking requirements & constructing templates

Coming up with a simple communication strategy is something that you can quite often get mired in complexity due to the necessity to gain agreement on communications amongst various other departments. However, it doesn’t have to be this way for You! In this article, I’ll show you a standard approach for planning and tracking communications. (more)