Corporate Communications Strategy Template: Basic Structure & Content

Creating templates for communications strategy in relation to all corporate information

by Rod Dunne on February 26, 2011

in Creative

A corporate communication template has to include some key elements relating to what critical information you want to send outside the four walls of your company. This type of data can be quite sensitive so is important that you have a clear understanding of your communication strategy and how it will affect these messages. Here I’ll show you a generic template structure for corporate communications along with some of the pitfalls you should avoid.

Goals and key messages

There are a variety of different communication techniques you can use including press releases, press conferences, financial reports, etc. However, what each communication has in common is that it should have a specific goal and set of key messages which clearly underlines what the purpose of the communication is.


In addition, understand exactly what different communication techniques are important to getting your message across. E-mails may be useful for medium level importance messages, whereas critical shareholder information should always be posted out.

Stakeholders

Explicitly list and identify what internal stakeholders your communication has. This can often include the Board of Directors, executive level managers, department heads, finance department and your legal team.

A large number of corporate communications will need to be cleared by a number of departments, especially if they include financial data or sales figures. Some departments may not wish to see business development strategy plans or technological innovation details being included in specific application messages so the review process can be essential to protecting your business too.

Desired results

The whole point of a corporate communication strategy template is to plan out what messages you want to communicate to customers or the public at large and what expected results you wish to see.

It is important to clarify these outcomes to show what needs to change from your customer/public’s perspective for the communication to be a success.

Roles of internal communication team

When sending out corporate communications there can be quite a few internal employees or departments involved produce a report/communication content. It is essential to clearly list off who these people are and what their responsibilities are for producing specific communications.

Provide a matrix of communication activities

Finally, your corporate communication strategy template should finish up with a matrix for defining the different activities involved in your corporate communications. These should include columns listing off

  • The type of communication activity
  • Who is responsible for producing the message/communication
  • The timeline for communications (e.g. weekly, monthly, etc.)
  • The indicators showing the communication was a success
  • Expected completion date
  • Target recipients (e.g. the press, shareholders, customers, etc.)
  • The list of internal stakeholders (reviewers).

Author Rod Dunne...

Blog owner and sole writer Rod DunneI am the owner and sole writer on Product-ivity.com. This is my personal blog detailing troubleshooting tips for small businesses. Posts are based upon 2 decades in consultancy & innovation management within startups/maturing companies.

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