Guerrilla Marketing Strategies for Nailing the Next Big Thing

The key to guerrilla marketing is finding those customers and markets nobody else is charging. Nailing the next big thing is crucial for finding untapped opportunities and markets.

To do this I found that pursuing some more off-piste techniques and deliver great results.

These articles cover traditional and nontraditional techniques. Special focus is put on a variety of online & social media opportunities available to even small businesses.

Effective Marketing Ideas for Shifting Real Estate

by Rod Dunne July 17, 2011 Marketing
Combine proven real estate marketing approaches along with modern web-based ideas for advertising and moving properties on rapidly

We have all heard the phrase “you have to spend money to make money”. That is especially true when it comes to selling real estate to ensure funds are not mis-directed when considering real estate marketing ideas. This does not however mean that a huge investment is required to add some panache and marketability to (more)

Building Your Brand With Guerilla Marketing Approaches and Ideas

by Rod Dunne June 20, 2011 Creative
Guerrilla marketing techniques, ideas and approaches for outwitting your competitors

The very best guerilla marketing ideas are accessible, memorable, easy to execute, and low in cost. Putting together a campaign that will grow your brand and increase revenue is easy by implementing a few common sense guidelines that are useful whether for a digital online marketing strategy or traditional approaches. By following these few, but (more)

The Importance of Customer Driven Marketing Strategies

by Rod Dunne June 16, 2011 Biz Dev
Customer Driven Marketing Strategy

A customer driven marketing strategy is one of the main types of global marketing strategies employed by many corporations today. The right kind of marketing strategies can make or break an enterprise. However, not all marketing and customer retention strategies will suit all kinds of business. There are strategies that work best with certain kinds (more)

How To Advertise a Business Online Like A True Innovator

by Rod Dunne April 28, 2011 Creative
12 smart ways to advertise your own business using the Internet

Are you looking for innovative new ways for how to advertise your business? Have you tried a couple of different online advertising methods but had disappointing results? The key to promoting your business online is really to test out as many different methods as possible as part of your digital marketing strategy. Everything from free (more)

Implementing Innovative Digital Marketing Strategies

by Rod Dunne March 23, 2011 Biz Dev
Strategic marketing techniques and tips for making the most of your digital brand/presence

The simple fact is you need a digital marketing strategy to have an effective online presence and to build up a collaborative relationship with your customers, business partners and knowledge communities. Planning out such strategies require standard marketing and project management techniques in order to incorporate product innovation strategy, effective business communication skills and well-defined marketing (more)

The Key to Writing Marketing Research Proposals Just Like a Pro

by Rod Dunne March 21, 2011 Creative
Writing research proposals for surveys or campaigns is something all marketing teams need to do. But not all of them do it correctly

A marketing research proposal is a document used in marketing departments in order to propose specific research for approval with senior management. You’ll find it is a key document in companies where project accountability is important. And in this post I’ll show you how you can write the best proposal possible. Marketing research proposals can (more)

Top 10 Dental Practice Marketing Ideas

by Rod Dunne March 16, 2011 Marketing
Principal marketing techniques which dental practices may use, but which can be easily use another service industries

You’ve probably been looking at various online web directories for promoting dental practices, online press releases, Google ad word campaigns and other online dental marketing ideas. Not every approach will suit your needs however. The simple fact is that Internet dental marketing really only works in larger cities where there is a higher density of (more)

Google Marketing Strategy: Sowing The Seeds Of Blandness At The Cost Of Serendipity?

by Rod Dunne March 5, 2011 Biz Dev
Google Marketing Strategy

The Google marketing strategy used to organize the world’s information has certainly been a monetary success for the company. The current trend you’ll find appears to be a move towards a personalized/targeted online marketing strategy. The goal of such an innovation strategy is to provide the most highly relevant results possible. However, you have to (more)

Sample Internet Marketing Plans: A Template for Planning and Analysis

by Rod Dunne February 1, 2011 Marketing
Web-based marketing plans needs key objectives, planning decisions and ownership to succeed. I'll show you why

Before launching into any type of internet business opportunities it is essential to plan out and analyze key marketing decisions you need to make. Otherwise you are just throwing money after lost causes. This article guides you through a sample Internet marketing plan which can be used to form the basis of web-based sales and (more)

The 3 Pillars of Innovative Business & Marketing Strategies

by Rod Dunne October 11, 2010 Entrepreneurial
Thumbnail image for The 3 Pillars of Innovative Business & Marketing Strategies

Innovation strategy in any business or industry involves aligning your product life cycles in the company with your various research and development activities. This article takes a look at the three critical pillars of innovation strategies. These are fundamental to making sure that your innovation, research & development and new product development teams are all (more)