Guerrilla Marketing Strategies for Nailing the Next Big Thing

The key to guerrilla marketing is finding those customers and markets nobody else is charging. Nailing the next big thing is crucial for finding untapped opportunities and markets.

To do this I found that pursuing some more off-piste techniques and deliver great results.

These articles cover traditional and nontraditional techniques. Special focus is put on a variety of online & social media opportunities available to even small businesses.

Google+ Communities: The End of People As We Know It

by Rod Dunne December 9, 2012 Marketing
Communities vs Circles

So, Google rolled out their new applicationGoogle+ Communities last week, to much fanfare. And to anyone who has used Facebook Groups to follow their own interest networks it will be feel familiar. Certainly interest network communities was something long overdue introducing. Take a Step Back Though For the last 18 months or so Google have (more)

Survey Results: To What Degree is Marketing Punished in Google Plus?

by Rod Dunne April 24, 2012 Marketing

To what degree is marketing by individuals punished in Google+? This is precisely what I wanted to find out with my survey. But I also wanted to establish how reactive people were in punishing those who plied their wares using Google+ Profiles (as opposed to G+ Pages). I’ve not seen any surveys like this online (more)

Using Analytical Market Segmentation Strategy for Improving Business Growth

by Rod Dunne December 9, 2011 Marketing
Finding the 20% of Your Market Segment That Bring in 20% of the Profits

The success of your business lies in its ability to target your main customers effectively, and one way to achieve this is by market segmentation. When trying to understand how to marketing new product you’ll find a simple way to define market segmentation is by dividing your market into various groups according to criteria such (more)

Latest Trends in Offline and Online Market Research Surveys

by Rod Dunne December 5, 2011 Marketing
Online and off-line trends for modern market research

You should know by now that online market research is an integral part of any business organization that seeks commercial opportunities to grow its turnover. Hooking into the true voice of the customer to directly target their needs is crucial in increasingly competitive markets. In this post I’ll delve into what market research firms and surveys (more)

How to Market a New Product in a Fail-Safe and Innovative Way

by Rod Dunne November 21, 2011 Marketing
Marketing new products in innovative ways that may reduce risk

When you are trying to figure out how to market a new product launch, do not assume that your business will be able to generate profits from a sale overnight or right away. The correct process to follow, which I’ll show you here, does not take a great deal of effort in regards to understanding (more)

Effectively Running Voice of the Customer VOC Analysis

by Rod Dunne November 16, 2011 Marketing
Using form based surveys to understand customer needs & feedback

Rather than a disembodied voice reminiscent of the Wizard of Oz, the voice of the customer, or VOC, is a data gathering technique used in marketing and product design. The prime example you’ll have no doubt seen are customer satisfaction survey questions and polls… but this is just one example. The point of the VOC (more)

3 Key Models for Strategic Planning in Marketing, Workforce Capacity and Business

by Rod Dunne November 15, 2011 Biz Dev
Defining your business strategies

As a manager or an entrepreneur, it is essential that you figure out how to improve your organization’s performance in order to stay ahead of competition. These employee erformance improvement plans form part of your strategic planning models, which are key to sustaining your organization. Therefore, it is very crucial that you understand what strategic planning (more)

Top 5 Creative Marketing and Promotion Ideas for Small Business

by Rod Dunne October 21, 2011 Creative
Using more creatively thought-out marketing ideas to stand out from the crowd

Marketing in this day and age is an evolving art and science. With changes in technology and consumer demands your small business has to adapt quickly and use innovative approaches aimed at targeting the right market and creating interest. If your business wishes to play up it’s strengths then it needs to look beyond the (more)

Customer Satisfaction Questions That Nail Your Customers Needs

by Rod Dunne September 19, 2011 Human Side
Your survey questions should pinpoint just how satisfied customers really are

Putting it simply – One of the best ways your business can find out how your customers feel about your products, service, prices and a variety of other concerns is to encourage them to fill out customer satisfaction survey questions. This type of customer loyalty research approach has the power to enable your business to (more)

Filtering Out the Social Media Marketing (SMM) Services and Solutions to Use

by Rod Dunne September 8, 2011 Biz Dev
Being selective about the marketing services you use for making the most of social media

What should you look for when you need social media marketing services to help with your Internet campaign? These days social media is one of the best ways to reach the maximum amount of potential clients or customers within a few key areas or demographics. However you need to understand social media management in order (more)

Tips for Getting the Most From Sample Marketing Plans

by Rod Dunne August 19, 2011 Creative
Using sample marketing plans which emphasize traditional as well as contemporary approaches to branding and promotion

Creating a marketing plan is not easy. For this reason, many businesses use traditional marketing plan samples. Marketing plan examples are helpful but you should never be used without modifications or changes. In fact, these plans are best used as a springboard for your business to create its own marketing plan. Best of all, you (more)