Why Product-ivity Will Help You Make Brasher Business Decisions
What’s in it For You? – What My Site Can Help You With…
The purpose of this website is to provide you with information relating to information management, technology management and innovation strategy in companies. You can apply these concepts to any size firm, from start-ups to established multinational firms, as many of the examples in this websites articles will testify.
Applying an innovation strategy is not restricted to information technology. This is a common misconception. These processes can really be applied to just about any type of industry that is attempting to create new products and innovative product lines.
What I try to show is how Inventions and Innovations can be correctly applied.
Invention and innovation are closely linked and sadly often used to express the same concepts. So, to clarify,
- Invention is.. the process of thinking up new ways of producing products and services
- Innovation is.. the process of commercially exploiting new inventions in the marketplace.
This website focuses on the strategies, processes and social skills that can be incorporated into any business for making their own innovative product lines and business models. A major focus is on elements of invention and prototyping as this can often be an elemental part of the initial fuzzy front end in a new product development process.
That said, some of the biggest innovations in business need to made in the minds of participants. Improving productivity and collaborative work networks has more to do with how people work together than merely operational process. This is one area I love to deal with – where the psychology of persuasion meets the workplace & the marketplace.
Note that an innovation strategy can be applied to both physical products or services. This website makes no distinction between whether it is a physical item or service that is being innovated, except where explicitly stated.
The goal of the website is to encourage debate and open communication of various innovation strategies, business models and fresh approaches to staying competitive.
About the Author/Editor: Roderick Dunne.. or Rod to Friends
Rod is the owner, editor and principal author of Product-ivity.com. I have worked in software development in various capacities and IT consultancy since 1993 after graduating from Trinity College Dublin (Ireland). Most recently, I’ve worked in software houses in a technology management capacity.
In 2007, I completed a Masters in Technology Management from University College Dublin, Ireland. Many of the concepts and tools detailed in the innovation management articles for this site relate back to some of the research and studies involved during the Masters degree.